- People engaged
- 237
- across 6 posts
- Look like buyers
- 13%
- 29 of 226 outside the team
- Average fit
- 31
- out of 100
- Followers
- 79,207
- profile
- Buyers12%
- Maybe20%
- Tourists63%
- Own team5%
Who counts as a buyer: Buyers of beehiiv, the newsletter platform Tyler Denk runs: newsletter operators, creators and media founders monetising an audience, and marketing or content leads at companies that run (or want to run) an email newsletter.
Who engages
Everyone outside the account’s own company who reacted or commented, by what they do and where they work.
Who they are
- Creator44%
- Buyer34%
- Vendor22%
Seniority
- Founder or owner43%
- Individual contributor30%
- Manager9%
- C-level8%
- VP or head7%
- Director3%
Company size
- 11-5053%
- 51-20019%
- 201-5008%
- 501-10006%
- 1001-50008%
- 5001-100003%
- 10001+3%
Industry
- Software Development16%
- Marketing Services12%
- Business Consulting and Services9%
- Technology, Information and Internet9%
- Venture Capital and Private Equity Principals7%
- IT Services and IT Consulting5%
- Other42%
Posts that reached buyers
Likes don’t say who’s reading. These are the posts with the most ICP-fit people in their reactions and comments.
If you've ever, even once, considered starting a newsletter for your business, please read this very short story. It's about how 1 email helped us raise our $33M Series B... $32M came from VCs & the last $1M came from ouTyler Denk · Oct 1501224%
I’ve reached the level of psychosis where I am quite literally gaslighting myself into enjoying things I hate. I'm about to travel more in the next few months than I ever have… and I hate travel. > Three weeks ago I was Tyler Denk · Oct 250510%
Speaking on a panel today with Kara Swisher, Don Lemon, Rashida Jones, and Max Tani. 4:10p on the main stage. Drop by and say what's up if you're around 🤙Tyler Denk · Oct 547511%
My newsletter, Big Desk Energy, just surpassed 150,000 subscribers 🥳 I’ve written an essay every single week for the past 149 weeks. It’s genuinely been the highest ROI thing I’ve ever done: > Has led to some of our larTyler Denk · Oct 54749%
Last month I launched a luxury wellness club in Medellín with a couple homies. It’s called MADRE and it's home to the largest sauna in Latin America. First month of business: > $14k revenue > 480 customers > 6k IG followTyler Denk · Oct 55036%
Not enough people seem to get how big of a deal this is. Tech companies are pouring millions into creating their own media assets: > OpenAI bought TBPN > Anthropic's YouTube channel has 800K+ subscribers > Stripe's cofouTyler Denk · Sep 306117%
Buyers in the audience
A few of the high-fit people we found. Names are shortened; every one of them reacted to or commented on a post above.
“Can you migrate this to Beehiiv? https://www.greekcolumn.com/”
“I migrated from gumroad to beehiiv earlier this year and love the platform + love how everything is connected so we can also sell our digital products!”
“The $1M from users is the part most investors miss. A list that converts at that ratio isn't just a distribution channel — it's a verification layer. The subscriber who buys tells you something retention numbers can't: the trust gap between "I follow this company" and "I'll hand ”
“Enjoy your trips Tyler Denk 🐝 👋”
“My newsletter is tiny (200 people) but I agree on it being the highest ROI activity. Even taking out the “marketing” aspect, it’s helped me clarify my thoughts and be super clear about my beliefs. That’s flowed into every other part of my life, and my business has improved cause ”
“If you choose the business, you also choose the life that comes with it. Might as well enjoy the ride Tyler.”
“Marketers & Money as well - by the mutinex crew and the amazing editors formerly from Mi-3 too. US focused”
“I want to be like Open Source CEO, and I want to know more about hitting 100k subs in 197 days. Where do I go?”
“Man, you really do it all!”
“I love newsletters. They are a great way to stay in touch with your prospects and let them know what is happening behind the scenes. For SaaS teams, that consistent, direct line to buyers often matters more than chasing another algorithm.”
“Done a monthly newsletter for years now for Wildfire and when I meet clients they already know our latest - so so useful. Up the ‘hiiv!”
“Any tips for an M&A firm doing a newsletter??”
How we built this
CollectedPublic reactions and comments on 6 posts from 1 accounts, last 30 days: 237 people in all.
ScoredEach person’s role, company and comments checked against one buyer profile: Buyers of beehiiv, the newsletter platform Tyler Denk runs: newsletter operators, creators and media founders monetising an audience, and marketing or content leads at companies that run (or want to run) an email newsletter.
CleanedEach account’s own employees are counted separately so a team liking its own posts doesn’t count as reach.