- People engaged
- 63
- across 10 posts
- Look like buyers
- 15%
- 9 of 59 outside the team
- Average fit
- 34
- out of 100
- Followers
- 8,734
- company page
- Buyers14%
- Maybe25%
- Tourists54%
- Own team6%
Who counts as a buyer: Buyers of influencer marketing software: founders, marketing, growth and influencer/creator-partnership managers at direct-to-consumer e-commerce brands (mainly US) running or starting creator programs, plus influencer agencies.
Who engages
Everyone outside the account’s own company who reacted or commented, by what they do and where they work.
Who they are
- Vendor47%
- Buyer40%
- Student7%
- Creator7%
Seniority
- Founder or owner44%
- Individual contributor36%
- Manager8%
- Director5%
- VP or head3%
- C-level3%
Company size
- 11-5054%
- 51-2007%
- 201-5007%
- 1001-500014%
- 5001-100004%
- 10001+14%
Industry
- Marketing Services20%
- Financial Services10%
- Technology, Information and Internet8%
- Venture Capital and Private Equity Principals6%
- Food and Beverage Services6%
- Advertising Services4%
- Other47%
Posts that reached buyers
Likes don’t say who’s reading. These are the posts with the most ICP-fit people in their reactions and comments.
$70M ARR with functional coffee and a team of 14 people. Zero mass retail, 500 affiliates driving 40% of new customers. Reformed launched in London in April 2024: speciality coffee or ceremonial matcha with 15g of collagSARAL · Sep 1849918%
Buyers in the audience
A few of the high-fit people we found. Names are shortened; every one of them reacted to or commented on a post above.
Nino P.CEO/Founder · Engineered Nutrition85“Zero mass retail and 500 affiliates driving 40% of new customers is the part worth sitting with. Most food and beverage founders chase the store before they have proven the demand exists without one. Backwards from the usual playbook and it worked.”
SARAL· Retail Health and Personal Care Products, 0-1 employees
James M.Co-Founder · S3 Sensitivity Science™90SARAL· Retail Health and Personal Care Products, 2-10 employees
Max B.Founder and Content Strategy Director · Akari and Co85SARAL· Marketing Services, 2-10 employees
Vincent L.Associate Director, Direct-to-Consumer (D2C) · Sony Music Entertainment82SARAL· Musicians, 5001-10000 employeesSARALSARAL
Monique F.Founder · Cosmic Dealer70SARAL· Food and Beverage Retail, 2-10 employees
Swaraj R.Northeast Partnerships Leads · Nadura* Foods70SARAL· Food and Beverage Manufacturing, 11-50 employees
Patrick S.Co-Founder · yummy70SARAL· Food and Beverage Manufacturing, 2-10 employeesHow we built this
CollectedPublic reactions and comments on 10 posts from 1 accounts, last 30 days: 63 people in all.
ScoredEach person’s role, company and comments checked against one buyer profile: Buyers of influencer marketing software: founders, marketing, growth and influencer/creator-partnership managers at direct-to-consumer e-commerce brands (mainly US) running or starting creator programs, plus influencer agencies.
CleanedEach account’s own employees are counted separately so a team liking its own posts doesn’t count as reach.